A Guide to Sustainable Growth: Slow Marketing and SOSTAC

The SOSTAC® model was created by PR Smith to break down the planning process into six essential steps: Situation, Objectives, Strategy, Tactics, Action, and Control. This model is a practical guide to define and implement marketing strategies.

Following the SOSTAC model, you can asses where your currently stand, define clear goals for where you want to be (or reach) and map out how to get there while keeping an eye on progress.

When you bring Slow Marketing into the mix, things get even more interesting. Slow Marketing suggests shifting the focus from short-term, fast results to genuine, lasting relationships with their customers.

In a society that constantly pushes us to run and achieve faster results, this approach can be a disruptive, counterintuitive one, helping your business stand out and create authentic, long-lasting connections.